City of Belmont

Main Street District

What is the Main Street Four-Point Approach?


The guiding principles of the Main Street Four Point Approach are:



The Economic Impact


Rebuilding downtown's economic vitality is the ultimate goal of all Main Street programs.  Some downtown commercial areas have declined in value over the past few decades because of the complexity of factors. Overbuilt commercial areas, increasing competition from shopping malls and resistance to change have all played a role in the downtown's economic decay. Reversing this decay and establishing a direction for the downtown's economic growth is central to the revitalization process and is the ultimate measure of a Main Street program's success.  Downtown's economic value is based on its commercial activity and its real estate factors that are integrally related.


Although traditional commercial buildings often represent a degree of artisanship that would be prohibitively expensive to reproduce today, the real value of downtown buildings depends on their ability to support commercial activity. For real estate to increase in value, rents must go up, for rents to go up, economic activity must increase.


Main Street Program



The Main Street program is dedicated to revitalizing Belmont’s downtown district in order to help grow business, create jobs, increase tourism, and improve citizen satisfaction. The Main Street movement has transformed the way communities think about the revitalization and management of their downtown's and neighborhood commercial districts. Cities and towns across the nation have come to see that a prosperous, sustainable community is only as healthy as its core. The Main Street program uses the Four Point Approach which is a comprehensive revitalization process designed to improve aspects of downtown's. The success of a Main Street Program depends upon the support of the city, stakeholders and volunteers who give their time, talent and support.