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ORGANIZATION


Organization establishes consensus and cooperation among all downtown stakeholders, whether they are local government officials, banks, merchants, civic organizations, civic-minded individuals or downtown property owners.  By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy our downtown or neighborhood district.  Through volunteer recruitment and collaboration with partners representing a broad cross section of the community.


Functions:

 Fundraising/Sponsors

 Financial Planning

 Volunteer Development

 Communication/Public Relations



The Organization Committee is charged with the responsibility for recruiting new members, attracting sponsors for financial support and representing the City of Belmont effectively in communications and public relations.  Not the least of these is a relationship with the local media.  Typical activities involve prioritization of activities on a monthly basis, volunteer orientation,

City of Belmont

Main Street District


PROMOTION


Promotion helps create and market a positive image based on the unique attributes of downtown districts.  Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district.  Advertising retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners and visitors.


Functions:

 Marketing Strategy

 Image Development

 Business Promotion

 Festival/Special Events


Market downtown's opportunities to investors, residents, customers and visitors through events, ads, publications and other activities.

ECONOMIC RESTRUCTURING


Economic restructuring strengthens your community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers. 


Functions:

 Market Research

 Business Retention/Recruitment

 Economic Development Incentives

 Monitor Economic Performance


The Economic Restructuring works toward strengthening and diversifying downtown's economic base, using market analysis and incentives as the foundation for recruitment and retention. 

DESIGN


Design promotes the enhancement of the physical appearance of historic downtown's through the rehabilitation of historic buildings and the encouragement of new construction that reinforces the character of downtown. Improves the appearance and safety of downtown's public and private spaces.


Functions:

 Improves Physical Image

 Main Street Guidelines

 Education/Technical

 Design Assistance

 Regulation Support


The design committee must consider and explore the history and historical precedents of downtown.  Documentation of existing conditions must be made along with new ideas. The committee will make design recommendations and works with local property owners as a liaison for the City of Belmont.  A major facet of the responsibility is educating the public on good designs and principles and coordinating committee activities.