Open Call to Artists
What to Expect
Belmont will be showcasing European artist Luke Jerram’s Museum of the Moon October 22nd – November 7th creating the perfect backdrop for artistic lighting and cultural vibrancy throughout historic downtown Belmont, NC. Artists' work from this open call will be projected via GOBOs creating a spectacular nighttime art gallery along Downtown Belmont's Main Street. Thousands of locals and visitors will be in attendance to observe this unique outdoor gallery setting with the moon hanging in downtown.
All required materials must be submitted by 5:00 P.M. August 31, 2021. Selected artists will be notified around September 10th about their selection and participation details.
The preferred theme of the artwork is local landscape, lunar inspired and/or related to the galaxy, solar system, universe, etc. Approximately twenty pieces of artwork will be selected and paired with identified locations along North and South Main Street creating a cultural route for pedestrian and vehicle traffic viewing. Originals will be showcased and available for purchase during this three-week exhibit. (Max THREE entries per artist)
Requirements for Application
Photo of the Artist
File size: 800x800 pixels, max 250 KB
About the Artist
Description of artist (max ½ page for promotion purposes)
Maximum of 3 submissions to act as portfolio
Title of each piece
Description of medium
Exact measurements of artwork
Price to purchase
Digital File of the Artwork
As we will be creating a GOBO of the selected artwork, your submission, if not originally created in a digital format, must ultimately be photographed or scanned into a digital file. Please provide your submission within the application link to the specs below, if you have capabilities and/or access to do so. If not, please reach out to Cassidy Lackey for further instructions.
o 600 DPI resolution or higher
o 1800 x 1800 file
o Mac files, do not compress
o Color Mode: RGB or CMYK
· Preferred file types: .jpg, .jpeg
(Please contact Cassidy Lackey with any file upload issues)
About the Artwork
Description of the work should include artistic considerations; what is the work about? Why is it relevant? Provide a specific description of the artwork's appearance and technical specifications. (Maximum limit 1/2 page)
Selection Committee Intentions
The intention of this visual showcase involving outdoor projection technology and an indoor venue representing the original art is to merge these two visual venues into a cohesive attraction. We hope this begins to grow support for visual art in our community into the future while also creating a backdrop of a “buy local” mentality for our surrounding businesses. Our goal is to reach emerging, established, and professional artists residing in the greater Gaston County region, with the intention to cast a wide net towards visual art that is representative of the local area and beyond. In doing so, we hope to elevate our visual artists to new heights of exposure while also expanding the possibilities of attracting future artists to our community growing our cultural economy.
Additional points of selection include:
• Visual quality in translation of projection
• Salability (including price point of original)
• Cultural value towards community
• Value towards Moonlight on Main event
• Variety within the whole showcase
If your work is selected for the outdoor gallery:
The artwork may also be used in the Moonlight on Main website, City of Belmont website, Downtown Belmont Development Association website, press releases, social media, or for presentation on guided tours (app).
The committee reserves the right to crop the size of the artwork or divide it into two projections to wrap around a building corner to display the work, as best as possible, considering the environment and building canvas it is being projected onto.
A license agreement will be developed giving the City of Belmont and the Downtown Belmont Development Association rights to use artwork pictures/GOBO in the future.
Original artwork will be displayed and for sale during the three-week exhibit. Artist will receive 60% of the sale of their artwork along with exposure to thousands of people. The host location for the original art display will receive 20% of the sale. The Downtown Belmont Development Association, the exhibit host, will receive 20%.
Opening evening for the indoor art display and outdoor guided tours will be held October 21, 2021. Artists are encouraged to be present to describe the artwork during the guided tours.
GOBO projection of City branding
Contact Cassidy Lackey